Marketing and Advertising: Marlboro has always been a consistent advertiser and over the years it has changed its slogans or positioning according to changing trends. The brand targets both men and women and in fact research indicates that the cigarette is marketed as a “ladies’ favourite”. Target Consumer: While most of the other cigarette brands under the competition target youngsters, Marlboro has always focused its target towards an older group an adult and grown-up set of males and females who live luxurious and classy lives. Strengths are determinants that help identify the company’s unique qualities, what features does it excel at and what makes the organization stand out from the rest of the competition. Let us now learn more about the SWOT Analysis of Marlboro by starting with the strengths of Marlboro. To better understand the SWOT Analysis of Marlboro, refer to the infographic below: It is a useful planning system that allows Marlboro to help identify its performance about its competitors and the industry as a whole. Now that we have seen a brief overview of the company, we can now delve right into the SWOT analysis of Marlboro.Ī SWOT Analysis is a strategic planning and management technique that helps an organization determine their strengths, weaknesses, opportunities, and threats related to business competition or project planning. Marlboro competes on a global level while maintaining its quality and uniqueness, it competes with global brands such as 
So, let’s now dive in to know more about Marlboro before starting with the SWOT analysis of Marlboro. Therefore, the goal of this article is to provide you with valuable insights surrounding the brand, using the latest facts, updates and even how Marlboro gained its supremacy in the cigarette industry. As the world is swept away by the online stores, marketing has also taken a phenomenal turn and if you are interested in learning about the latest in the digital marketing industry – attend our Free MasterClass on Digital Marketing 101, led by the Founder and CEO of IIDE, Karan Shah.
Why? Because the brand has always catered to its customers in a significant manner and kept its target audience interested.Īnother aspect that gave Marlboro a leading position today is its marketing campaigns.
As the brand is vintage to the world of cigarettes, operating since 1924 and the pride of Great Marlborough Street, London. One of the world’s best-selling cigarette names in the world – Marlboro is a brand that has a high reputation among smokers due to its unique and appealing advertising to the mass market. In this study, we are going to go through the SWOT analysis of Marlboro. In our previous article, we went through a complete SWOT analysis of Corona.
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